About us

LONMADI and KWINTMADI companies [JVM Equipment Group] are suppliers of road construction, crushing, screening, concrete placing, log handling, earthmoving and load handling equipment. Additional equipment supplied also includes compressors and generators.

The geographical areas covered by the company is Russia. Our partners are the world leading manufacturers for the range of equipment we sell. They are located in Western Europe and North America:

Mission statement

Our mission is to provide Russian customers with the most modern construction and materials handling equipment available today, with World Class levels of service backup to match. This will guarantee maximum level of profitability for the customers, whatever their work and wherever their worksite.
Our goal is to provide customers with a full spectrum of services from consultation, sales, finance to service and after sales support throughout Russia and to actively cooperate with Russian companies modernizing their fleets in order to improve efficiency and profit growth.


To maintain our leading position in the industry, by providing a value added product and a best in class level of customer satisfaction. To have a shared understanding of common goals and values that support the culture of the company.


We are committed to the development of all our employees. We also pride ourselves on the efficient and effective recruitment of the most qualified and skilled people. We always aim to recruit for attitude and train for skill.

Our Customer Commitment

We offer our customers a comprehensive solution for their technical and business needs.
We aim to provide our clients with a bespoke solution that is tailor made to both meet and exceed their equipment application needs. We understand that our clients require machines that are capable of doing the job they need to do.
Our knowledge, understanding and experience of our Industry market segments, allows us to offer services at a level of European standards:
  • selection of the machines and equipment according to the technological and technical demand of the customer;
  • direct supplies from manufacturers;
  • customs clearance;
  • equipment rental;
  • leasing;
  • trade-in [Second-hand equipment taken in as a part payment for new ones];
  • Pre-Delivery Inspection (PDI) carried out to ensure the equipment is handed over to customers in first class operating condition;
  • operator training;
  • warranty service;
  • supply of consumables and parts;
  • diagnostics and repair.
Increase in the volume of sales, expansion of partnerships with foreign suppliers and as a result geographical expansion of the company’s activity led to the development of our network. At the present time, there are offices and service centres in all major cities of the European part of Russia. Further expansion of the network of regional offices is planned to meet an ever increasing customers base.

A quarter of a century on the Russian market: milestones in the development of the company

1991 LONMADI was set up in order to supply and carry out the sale and maintenance of construction equipment. The founding members were the large British corporation LONHRO and Moscow Automobile and Road Construction State Technical University (MADI). The company was founded by Victor Sokolov, P.h.d. (1938-2004), talented entrepreneur and scientist. Victor started his career in the Ministry of foreign trade of the Soviet Union, successfully exporting Soviet road-construction machines to the UK, Belgium, Japan and other countries. After collapse of the “iron curtain” Victor applied progressive experience of Western countries in setting up LONMADI – first Russian-British joint venture for sales and services of road construction machinery in Russia. JCB was selected as a major partner and flagship.
1992 The dealer’s agreement was signed with JCB (Great Britain) in order to promote the products of a world class leading manufacturer of construction and earthmoving equipment and to provide service and maintenance to the customers.
British company JVM  became the major stockholder of LONMADI.
KWINTMADI company was founded in order to expand the range of equipment supplied. The founders are Victor Sokolov and GROVE factory sales manager Max Skillman (British citizen), KWINTMADI became a dealer of GROVE crane factory.
The dealer’s agreement was signed with Deutz (Germany).
2001 The dealer’s agreement was signed with GOMACO (USA).
A LONMADI office was opened in St Petersburg.
The dealer’s agreement was signed with SENNEBOGEN (Germany).
2004 - 2013 Active development of the regional network. Sales and service centres were opened throughout Russia.
2010 The dealer’s agreements were signed with Powerscreen (Ireland) and Terex Demag (Germany).
2011 The second Moscow office “LONMADI on Prazhskaya” was opened.
2014 27.02.2014 The ceremony of the first brick being placed in the foundations of the new LONMADI/ KWINTMADI technical centre was performed.
The start of the production of JCB machines in Russia.
The third Moscow office “LONMADI on Montazhnaya” was opened.
LONMADI/KWINTMADI group of companies was merged into one organization.
27.10.2016 The opening ceremony of a new production and administrative trading complex in Elino took place.
The dealer’s agreement was signed with the Russian machines manufacturer “EKSMASH” (UMG Group).
2017 The dealer’s agreement was signed with MECLIFT (Finland).
A well-chosen development strategy, modern equipment that meets high international standards and European levels of service are the basic components of our success. This enables and supports the growth and the success of our dynamic and developing company.

Customer Support

We realise that supporting our customers is a key to a long-term partnership — therefore our relationship has only just begun when the machine is sold.
The old adage “The salesman sells the first machine to a customer, and the service department through good support sell the next ten” may have been written specially for LONMADI / KWINTMADI !!
We have qualified teams of professionals at service depots in virtually all biggest cities of European Russia. They regularly update their skills with training at supplier manufacturing locations in Germany, Austria, the UK and the USA.
Our vehicle-based engineers can carry out the majority of repairs on site, including computer diagnostics with the larger repairs tending to be carried out in one of our well-equipped service bases. We have in house machine shop, engine test bed and fuel pump stand.
Our parts warehouse holds over half a million items and unusual items can be supplied within a few days.
Many customers take advantage of our extended warranty up to 3 years, service contracts and fixed price work to minimize the financial uncertainty of operating large fleets of equipment.


© 1991—2018 Created by qb interactive and Aztek